Your operating system for shipping the webinar, running it bi-weekly, and compounding what works. Check things off as you go — your progress saves automatically.
One doc per webinar instance. Pre-flight checklist, live run sheet, post-show debrief. Open it the morning of and it tells you what to do next.
Every reusable element tracked: hooks, stats, case studies, objection answers, CTAs. Versioned, performance-tagged.
One row per bi-weekly run. What changed, why, hypothesis, result. The single artifact that compounds — 99% of operators don't keep one.
Not just registration & show-up. Source → register → show → CTA → call booked → call showed → closed → LTV.
The single most valuable metric. Where do viewers leave? Slide 7? Slide 14? That's your weak link — and your iteration roadmap.
Auto-pull every Q&A, chat message, poll. Tag for objections, confusion, buying signals. The same 5 objections show up every time — that's your slide rewrite list.
When a booked call doesn't close, why? Usually because something on the webinar didn't pre-frame correctly. Loop the loss reasons back to the outline.
One question on the registration form: "What made you sign up?" Calibrates your hook every single run.
Trend lines, cohort analysis, structured A/B tests. Useful — but most operators start here and that's why they plateau. Build it last.